Free Back to School Supplies for Every Child in America

school supplies and food

DENVER – July 14, 2021 – Ibotta, a leading rewards platform in the United States, today announced it will provide millions of children in America with free back to school supplies for the upcoming school year. In partnership with some of the most iconic brands for kids like Skippy, Kleenex and Nature’s Own, Ibotta’s “Back to School FREE for All” program will give students a free bundle of backpack and lunchbox staples to help ease the financial burden for families heading into the 2021-2022 school year.

Backpacks, clothes, pencils, notebooks and more add up to hundreds of dollars in back to school expenses for the average American household. And this year, with bulk quantities of masks and hand sanitizer on the lists, budgets will likely be even higher. So alongside its

Ibotta is enabling every parent in the U.S. the chance to receive 100% cash back on back to school staple items, while supplies last, including:

  • 1 FIVE STAR 3-Subject Notebook
  • 1 12-Pack Ticonderoga Pencils
  • 1 110-Count Box Kleenex
  • 1 Loaf of Nature’s Own Bread
  • 1 Jar Skippy Peanut Butter
  • 1 Smucker’s Fruit Spread Squeeze Bottle
  • 3-Pack Paper Mate Erasers

“After what families and students went through last school year, the last thing they should be worrying about heading into this school year is how they’re going to afford school supplies,” said Richard Donahue, Chief Marketing Officer, Ibotta. “By coming together with so many household names to help ease the burden of back to school costs, we hope that every family – whether their children are going back into the classroom or continuing virtually – can take advantage of this free program.”

To redeem the free back to school bundle during Ibotta’s “Back to School FREE for All” program, shoppers simply download the free Ibotta app or Ibotta Browser Extension and follow the instructions to add the items to their shopping lists. From there, they can go to any participating in-store and online retailers to purchase their items and receive 100% cash back.

“Nature’s Own breads are the perfect foundation for a better for you school lunch. And as families head into a new school year, we wanted to team up with Ibotta to help take another worry off parents’ plates – getting their kids out the door with lunch, for less.” Jessica Wood, Nature’s Own Senior Brand Manager.

Save On All The Essentials

In addition to the free school supplies, Ibotta is teaming up with well-known brands like CLIF BAR® & Company, Darigold, J&J Snack Foods and NIVEA MEN to give back even more this school year. Launching on July 30, Ibotta’s “Back to School Essentials” campaign features dozens of cash back offers on additional school supplies and lunchbox items to help families save money while making sure students have everything they need for a great school year.

computer screen surrounded by food

Offers include:

  • Flipz®
  • Tree Top
  • ONE Brands
  • Keebler Cookies
  • InnovAsian
  • CLIF BAR® & Company
  • Darigold
  • Fairlife DHA Milk
  • Philly Swirl
  • Whole Fruit Fruit Bars
  • Cetaphil
  • U by Kotex & OMV!
  •  Fairlife Coffee Creamer
  • Natrol
  • Perfect Snacks
  • Quaker Instant Oatmeal
  • Grillo’s
  • Vive Organics
  • JUST Egg
  • Breakstone’s/Knudsen Cottage Cheese
  • Sun-Maid
  • Similasan
  • Dr. Schär
  • Dr. Praeger’s
  • Mrs. Freshley’s
  • Color Scents
  • Orgain
  • LikeMeat/Fry’s

Reward Every Shopper

Ibotta’s “Back to School FREE for All” program is the company’s latest effort to help families financially as they continue to rebound from the pandemic. Last year, Ibotta partnered with Walmart, Campbell’s, Butterball, Coca-Cola and more to give away more than 3 million free Thanksgiving dinners, ensuring that every family had a delicious meal on the table during the holidays.


Ibotta is a registered trademark of Ibotta, Inc. The other trademarks mentioned in this press release are property of the respective trademark owners.

About Ibotta, Inc.

Headquartered in Denver, CO, Ibotta (“I bought a…”) is a free-to-use cash back rewards platform that has delivered nearly $1 billion in cumulative cash rewards to its users for making purchases in-store, on mobile apps or via websites. Launched in 2012, Ibotta has more than 40 million downloads, is one of the most frequently used shopping and payments platforms in the United States, and offers cash back on purchases at more than 2,700 leading brands and retail partners. Ibotta was named to the 2020 Inc. 5000 list of fastest-growing private companies in the U.S. for the third year in a row after debuting on the list in 2018, and the company has also been named as a Top Workplace by The Denver Post four consecutive times.

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Kristin Barclay
Kristin Barclay graduated from the University of South Carolina with a major in Journalism and Advertising. Throughout her career, Kristin has demonstrated a passion for storytelling and a commitment to providing accurate, timely, and informative news coverage. She has a deep understanding of the issues and concerns facing local communities and has earned a reputation as a trusted source for reliable news and information. In addition to her work as an editor and journalist, Kristin is also a skilled writer and has written articles on a wide range of topics, including politics, business, education, and culture. She has a keen eye for detail and a talent for crafting compelling stories that engage and inform readers. Kristin is also an active member of the community and has volunteered her time and resources to numerous organizations and causes. She believes in the importance of giving back and making a positive impact on the world around us. In addition to her professional accomplishments, Kristin Barclay is also a passionate advocate for local journalism and the role it plays in keeping communities informed and engaged. She believes strongly in the importance of supporting local news outlets and is dedicated to ensuring that quality journalism remains a vital part of our society. Outside of work, Kristin enjoys traveling both for business and pleasure. She loves exploring new places, meeting new people, and experiencing different cultures. Whether she's on a business trip or a vacation, Kristin is always eager to discover what makes each place unique and special. Kristin's passions include boots, bourbon, dogs and college football. She is a self-proclaimed boot aficionado and has an impressive collection of cowboy boots that she wears with pride. She also enjoys sipping on a good bourbon and spending time with her husband and beloved border collies. Last but certainly not least, Kristin is the proud mother of two children who bring joy and meaning to her life. She is deeply committed to being a loving and supportive parent, and her children are her greatest source of inspiration and motivation