Serious Pizza Ft. Worth To Deliver Pizza On Horseback

Serious Pizza Ft. Worth building
Photo credit Serious Pizza Ft. Worth Facebook

Serious Pizza Ft. Worth Grand Opening July 1

FORT WORTH, Texas (June 23, 2021) – Serious Pizza is trotting over to Fort Worth to make its highly anticipated debut on July 1. For those waiting on edge, the doors will “soft open” to serve hot slices and pies while the team warms up as of June 23!


Located at 2728 West 7th St., the new 3,029-square-foot restaurant will feature the brand’s upbeat, approachable vibe and over-the-top experience with slices bigger than your head, killer merch and, of course, its iconic “Seriously Large” 30-inch pies.


To celebrate Serious Pizza’s grand opening, the one-of-a-kind brand has some seriously BIG festivities planned. For the first couple weeks of operation, Serious Pizza will have a massive 20-foot pizza balloon arch outside the new location for guests to take photos with. To add to the fun, in true Fort Worth style and in support of its Uber Eats partnership, the Serious Pizza team will deliver swag, immediately redeemable for pizza, throughout the West 7th district on horses!


“Serious Pizza has been loved in the metroplex for over a decade,” said Imran Sheikh, Founding Partner & CEO of Milkshake Concepts. “As one of Texas’ largest cities and one in which we have so many fans, we had to bring Serious Pizza to Fort Worth. We have the perfect location on West 7th, just steps from our new wing concept, Dirty Bones, amidst the popular cultural district and entertainment area. Serious Pizza isn’t just about a mouthwatering slice… it’s about having an experience. We’ll be open late into the night to satisfy your weekend munchies with great music, vibes and branded merch. Daytime, it’s the perfect spot to chill and share a pie with friends or get it to go. We love Fort Worth and can’t wait to have some serious fun here.”


Guests at Serious Pizza Fort Worth will immediately feel the brand’s vibrant experience through an open space, with expansive seating and a patio. Screens will show everything from major live sporting events to retro movies and comedic video clips, with music specially curated to create a positive and nostalgic vibe. Plus, new lifestyle-focused merchandise will be worn by all staff members and will also be available for purchase.


Fort Worth’s first Serious Pizza marks the brand’s second location in DFW and systemwide. The new restaurant will be open from 11 a.m. to late daily. For more information, visit


Serious Pizza: Seriously Big, Seriously Good Pizza.


About Milkshake Concepts

Founded in 2015, Milkshake Concepts is a Dallas-Fort Worth-based experiential hospitality group responsible for some of DFW’s best restaurants and nightlife. Led by Imran Sheikh, James Faller and Asim Sheikh, their current concepts include: Stirr, an approachable neighborhood restaurant and bar with locations in Dallas and Addison, and another due to open in Nashville; Vidorra, also with locations in Dallas and Addison, that offers Mexican flavors, a large tequila selection, unique cocktails and a lively social experience; Citizen, a high energy nightlife concept and the venue of choice for athletes, artists and celebrities; Serious Pizza, a New York-style pizza joint that prides itself on serving the largest pies in DFW; and Dirty Bones, an expansive sports bar and chicken wing joint with its flagship location on Crocket St. in Fort Worth. For more information about Milkshake Concepts, visit