Discover The Lost World Of Industrial Musicals At Texas Theatre

Former writer for David Letterman brings entertaining show to Dallas Aug. 4.

Industrial Musicals Steve Young

“The Lost World of Industrial Musicals,” celebrating the little-known genre of internal corporate musical propaganda, comes to the Texas Theatre August 4.

Steve Young, author/collector/historian and former “Letterman” writer, hosts this hilarious evening of entertainment, featuring lost gems like GE’s “Silicones, Silicones” and American-Standard’s “My Bathroom.” The one-night-only show starts at 7:30 p.m. at the Texas Theatre. Tickets are $12.

The show is an outgrowth of “Everything’s Coming Up Profits: The Golden Age of Industrial Musicals,” the book co-authored by Steve Young. From roughly the 1950’s to the 1980’s, corporate America commissioned tremendous numbers of lavish Broadway-style shows for conventions and sales meetings, not open to the public.

This mutant showbiz genre was all but unknown until Steve began collecting the rare souvenir albums while gathering material for the “Dave’s Record Collection” segment on the Letterman show. Twenty years and one book later, he owns hundreds of scarce records, and has met and interviewed many veterans of the industrial musical scene. And now, the next frontier: industrial musicals on film.

Among the rare films Steve Young will present, which can’t be seen anywhere else: A 1965 Citgo convention musical medley with a celebrity host; A 1967 Purina dog food song and dance stage show; A 1970 Hamm’s beer sales meeting film animated by Hanna-Barbera; A 1973 General Electric film using songs to promote the industrial uses of silicones; and the crown jewel: the film version of the legendary 1969 American-Standard distributor musical, “The Bathrooms Are Coming.”

Steve Young has presented this unique show in New York, Boston, Los Angeles, Chicago, Minneapolis, and other cities. He’s appeared several times as a guest on the Letterman show.

He’s also been on NPR’s “Fresh Air” with Terry Gross, and at theater festivals and business conventions introducing audiences to a slice of Americana that’s unexpected, weird, funny, and ultimately even inspiring.

Steve Young is a 25 year veteran of the “Late Night” and “Late Show with David Letterman” writing staff. He has also written for “The Simpsons” and has most recently been writing for NBC’s “Maya & Marty.” With Sport Murphy, he co-authored “Everything’s Coming Up Profits: The Golden Age of Industrial Musicals“, published in 2013 by Blast Books.

He is part of an industrial musicals documentary now in production, with David Letterman as an executive producer. The Texas Theatre, a Dallas landmark dating to 1931, features classic, independent, and horror films and special events. Tickets to “The Lost World of Industrial Musicals” are $12 and can be purchased at the door or through the Texas Theatre website.

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Jo Ann Holt
Jo Ann Holt is an award-winning journalist with 40+ years of experience as a writer and editor. She loves live performances, from country music concerts to Broadway musicals to community theatre productions. Holt also enjoys art and cultural festivals, and good food and wine. She’s toured Amsterdam, London, Puerto Rico, the Bahamas, and various cities in Mexico but looks forward to visiting even more countries. She has traveled by boat, plane, and train, but especially likes taking long road trips across the U.S. with her husband, retired history professor Durhl Caussey. They enjoy meeting friendly people, learning about different cultures, and visiting historic sites wherever they go.