Buckle Up! Kubota Machines are Taking Over Crayola Experience

Kubota tractor with kids playing
Courtesy Photo

Kids will scoop, haul, build and color the town orange with full- and kid-sized Kubota machinery to add their creative touches to Crayonville. Limited-time takeover starts Sept. 27

PLANO, Texas (Sept. 20, 2022) – I remember when my kids were younger and were obsessed with construction equipment. We could find a nearby construction site and sit for an hour or longer watching excavators, bulldozers and more. So, if you have kids that like hands-on activities and love equipment, Crayola in Plano has the perfect event for you.

With kids in the driver’s seat, Texas-based Kubota Tractor Corporation—one of the leading equipment manufacturers in the U.S—is overhauling the fictional town of Crayonville at Crayola Experience Plano for a larger-than-life takeover Sept. 27- Oct. 31, 2022.

An outdoor kickoff event featuring full- and kid-sized Kubota equipment will be held for the general public on opening day from 9 a.m. to 1 p.m.

“Kubota Machine Adventures” will have kids (and kids at heart) engaging in more than 20 new hands-on activities featuring Kubota’s iconic orange equipment—including an excavator, tractor, and UTV—across Crayonville. Throughout the immersive experience, families will discover how the human power of creativity and the machine power of Kubota equipment together can drive innovation to build better and stronger communities.

Like all things Crayola, the community of Crayonville runs on children’s creativity and

kid holding Crayola craft
Photo selects from 2019 marketing photo shoot

To add their own creative touch to the transformed family attraction, kids will:

  • create their own Kubota Machine Adventures I.D. badges;
  • hop on a kid-sized tractor to dig Crayola flower beds;
  • build a rainbow high rise out of crayon box “bricks”;
  • snap photos with REAL Kubota equipment;
  • scoop, load and dump at a 3D projection sand table;
  • transform crayon shavings into “grass clippings” art;
  • name and wrap their own Kubota-inspired crayon;
  • engineer their own ultimate Kubota machine of the future; and more.

“We’ve created an amazing opportunity for thousands of children to learn through creativity how equipment is used to design and build the world around us,” said Warren Schorr, Senior Vice President Business Development, Global Licensing, & Experiences. “Kids will have fun using their imagination, creativity, and problem-solving skills—along with Kubota machines—to bring to life the colorful community of Crayonville and discover how they can build a better future.”

For more information, including remaining national tour dates for the adventure, visit
CrayolaExperience.com/Kubota. The limited-time, kid-powered experience is included in the
price of admission. New this summer is the 2022 Color Card membership that gives guests
unlimited visits to Crayola Experience through Dec. 31, 2022, for the same cost as a full-priced admission ticket.

In addition to the takeover events, the partnership has extended the experience to include:

  • A special edition Kubota Coloring & Activity Book featuring scenes of Crayola characters
    using Kubota equipment to get Crayonville ready for a big town festival. The 48-page
    coloring book is available for purchase at participating U.S. Kubota dealers,
    KubotaUSA.com and The Crayola Store inside Crayola Experience locations.
  • Free, downloadable at-home crafts and coloring pages.
  • Classroom activities and educational content developed by Crayola Education and
    Kubota to inspire students to think of ways they can add their voices to community
    improvement plans.
  • The second-annual Kubota Country Kids Coloring Contest for kids 12-years-old and
    younger. Contest runs May 17 to Dec. 31, 2022.
  • Kubota’s new online experience at KubotaCountryKids.com where adults can engage
    with kids through activities and projects around their property and in their communities
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Kristin Barclay
Kristin Barclay graduated from the University of South Carolina with a major in Journalism and Advertising. Throughout her career, Kristin has demonstrated a passion for storytelling and a commitment to providing accurate, timely, and informative news coverage. She has a deep understanding of the issues and concerns facing local communities and has earned a reputation as a trusted source for reliable news and information. In addition to her work as an editor and journalist, Kristin is also a skilled writer and has written articles on a wide range of topics, including politics, business, education, and culture. She has a keen eye for detail and a talent for crafting compelling stories that engage and inform readers. Kristin is also an active member of the community and has volunteered her time and resources to numerous organizations and causes. She believes in the importance of giving back and making a positive impact on the world around us. In addition to her professional accomplishments, Kristin Barclay is also a passionate advocate for local journalism and the role it plays in keeping communities informed and engaged. She believes strongly in the importance of supporting local news outlets and is dedicated to ensuring that quality journalism remains a vital part of our society. Outside of work, Kristin enjoys traveling both for business and pleasure. She loves exploring new places, meeting new people, and experiencing different cultures. Whether she's on a business trip or a vacation, Kristin is always eager to discover what makes each place unique and special. Kristin's passions include boots, bourbon, dogs and college football. She is a self-proclaimed boot aficionado and has an impressive collection of cowboy boots that she wears with pride. She also enjoys sipping on a good bourbon and spending time with her husband and beloved border collies. Last but certainly not least, Kristin is the proud mother of two children who bring joy and meaning to her life. She is deeply committed to being a loving and supportive parent, and her children are her greatest source of inspiration and motivation