New Salata Shows Off New Logo and Look

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Salata
Salata Plaza of the Americas

The latest Salata in Dallas recently opened downtown at Plaza of the Americas. Salata features a new logo along with a revitalized visual identity to signify Salata’s growth, and a renewed focus on franchisee development as a main strategic driver. A gluten-free certified group of salad kitchens, Salata serves fully customizable, tossed-to-order salads and wraps from a selection of more than fifty fresh ingredients. Additional offerings include hand-cut croutons and pita chips, signature soup, and a state-of-the-art beverage station with taps delivering house-made teas and lemonades.

The new restaurant is the fourth Salata for Michael Mina of Siminaplaza LLC, who grew up in the Lakewood area of Dallas.

“With countless businesses, art centers, schools, and parks nearby, we feel Plaza of the Americas is an excellent match for our brand, and look forward to serving those who live and work in the area,” says Mina. “There is a growing number of health-conscious consumers who want fresh, healthy and quick dining options at a great price – especially during the lunch hour.”

If you’re tired of seeing the same old boring salad on the menu, Salata gives you the chance to do it your way. Pile on all the veggies, pastas, croutons, fruits, nuts and dressings you like, the cost is still going to stay the same. Unlike many such salad bars, the new Salata at Plaza of the Americas doesn’t weigh their bowls. Choose small ($7) or large ($8) bowls, or $7 wraps.

Adding proteins ranging from chicken to quinoa costs an additional $3, while premium proteins (salmon, shrimp, smoked turkey) are $4. Soups like tomato basil, broccoli, and chipotle white bean are priced at $3 a cup or $4 a bowl. Drinks like specialty teas and lemonades are $2, with free refills at the fancy serve yourself bar.

My husband I recently had lunch at the Plaza of the Americas Salata, the fifth Dallas location for the Houston-based franchise. It’s located in the lower level food court and atrium area at 600 North Pearl Street. While the food was delicious, we especially enjoyed sitting in the atrium area of the sunlit plaza at a table for two that offered great people watching. Free entertainment was provided by a steady stream of creatively costumed characters. We learned they were on lunch break while attending an Anime Festival at the nearby Sheraton.

It only takes a few minutes to go through Salata’s line when you know what you want, but this can be grueling for indecisive types like me. I meant to order a wrap but ended up instead with a large salad bowl that contained more ingredients than I can remember. A yummy seafood mix of shrimp and crab was the added protein, topped off with chipotle ranch dressing and served with crispy pita chips. I also tried a small bowl of chipotle white bean soup which was good and spicy.

My meat-loving spouse piled on several different proteins, including turkey, shrimp and chicken in the mix of lettuce and veggies. He also added a wheat croissant which was so good I took it away from him to have for dessert.

Salata Rebrand Starts At Plaza Of The Americas Location

The Plaza of the Americas location continues the first phase of Salata’s rebrand, with the full rebrand slated to be revealed later this year and retrofit brand-wide starting in 2019 with a complete overhaul of the existing restaurant design. This marks the brand’s first major refresh since its inception in 2005.

Press materials tell us: “The new logo speaks to the Salata brand identity: dynamic, multi-dimensional, modern and bold. The sprout within the logo’s design exemplifies the positive personal and community growth that stems from a healthy, delicious and convenient dining experience. Salata guests enjoy foods that provide energy and align with anyone’s personal health goals; a wide variety of ingredients and flavors to mix and match; and convenience that fuels a busy and active lifestyle.”

Founded in 2005, Salata has more than 75 corporate-owned and franchise locations in Texas, Oklahoma, Illinois, Georgia and Southern California. Salata plans to open in multiple new markets in 2018, including Louisiana and Florida. For more information, visit salata.com.

Salata Plaza of the Americas (972-707-8340) is open from 11 a.m. to 2 p.m. Monday through Friday. They also have an impressive catering menu, which should prove very popular with neighboring office workers planning their holiday parties.

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