Shiner Bock Launches New IPA Series With Tex Hex Bruja’s Brew

Bruja's Brew Pack

Look For Tex Hex Bruja’s Brew In Stores Now

Calling all IPA fans, especially Texans, Shiner, the independent, family-owned makers of the iconic Shiner Bock introduce their new IPA series, Shiner Tex Hex IPA. First up, is the launch of the flagship Bruja’s Brew, a mystical IPA brewed with cactus water. Fans of Shiner have consistently requested the brand have a bigger presence in IPA, the largest and fastest-growing beer category in the U.S. Bruja’s Brew will be the first of three new IPAs launched under the Tex Hex umbrella in 2022.


Tex Hex Bruja’s Brew is a mythical IPA brewed with cactus water and Amarillo hops, an ode to the brand’s Texas roots. The beer delivers a hops-forward aroma and flavor that is a mix of bright, citrusy, resinous and tropical, featuring a medley of tangerine, pineapple, citrus and stone fruit. Initial consumer testing revealed that the brew outperformed the leading national and local IPA offerings in a series of blind tastings.


To capture the imagination of IPA drinkers, Shiner is also introducing the character of “La Bruja”, the alchemist, who is prominently featured on Tex Hex cans and packaging. La Bruja is a dark, mysterious shaman who roams the Texas desert gathering ingredients for her otherworldly creations. Brewed with fire, magic, and sin, her IPAs are only for the worthy, the ones called by the wind. See La Bruja in action HERE.


“Shiner could not be more excited by the launch of Tex Hex IPA. Shiner fans have demanded that we get back in the IPA category, and we believe Tex Hex delivers in a groundbreaking way,” says Matt Pechman, Shiner Beers Head of Marketing. “With unique Southwestern ingredients like cactus water, and a taste that we know connects with IPA drinkers, we are incredibly proud of this beer. We can’t wait to see what else La Bruja has in store for us in 2022 and beyond.”


Tex Hex Bruja’s Brew IPA (7% ABV) is rolling out in limited distribution in Texas and nationally throughout January with plans for a full-scale launch in the spring. It will be sold in 6-and 12 pack cans, with additional formats to come in the future. For more information on Shiner Beer and its full portfolio, visit

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Kristin Barclay
Kristin Barclay graduated from the University of South Carolina with a major in Journalism and Advertising. Throughout her career, Kristin has demonstrated a passion for storytelling and a commitment to providing accurate, timely, and informative news coverage. She has a deep understanding of the issues and concerns facing local communities and has earned a reputation as a trusted source for reliable news and information. In addition to her work as an editor and journalist, Kristin is also a skilled writer and has written articles on a wide range of topics, including politics, business, education, and culture. She has a keen eye for detail and a talent for crafting compelling stories that engage and inform readers. Kristin is also an active member of the community and has volunteered her time and resources to numerous organizations and causes. She believes in the importance of giving back and making a positive impact on the world around us. In addition to her professional accomplishments, Kristin Barclay is also a passionate advocate for local journalism and the role it plays in keeping communities informed and engaged. She believes strongly in the importance of supporting local news outlets and is dedicated to ensuring that quality journalism remains a vital part of our society. Outside of work, Kristin enjoys traveling both for business and pleasure. She loves exploring new places, meeting new people, and experiencing different cultures. Whether she's on a business trip or a vacation, Kristin is always eager to discover what makes each place unique and special. Kristin's passions include boots, bourbon, dogs and college football. She is a self-proclaimed boot aficionado and has an impressive collection of cowboy boots that she wears with pride. She also enjoys sipping on a good bourbon and spending time with her husband and beloved border collies. Last but certainly not least, Kristin is the proud mother of two children who bring joy and meaning to her life. She is deeply committed to being a loving and supportive parent, and her children are her greatest source of inspiration and motivation