Dos Equis® Kicks Off College Football Season with the Dos Equis® CFB Tailgate Throwdown

dos equis tailgate

White Plains, NY, September 14, 2023 – Dos Equis® is celebrating the moments that only real friends who experience college football season together will understand. The friends who treat Saturdays like a holiday and the ones who know better than to show up empty-handed at your tailgate—your real ones. Dos Equis is launching the Dos Equis® College Football Tailgate Throwdown and asking fans to share their dream college football tailgate ideas for the chance to bring it to life as a thank-you to their real ones.**

Starting today through September 25th, enter the Dos Equis CFB Tailgate Throwdown at and share your favorite college football memories with your real ones, ideas for an over-the-top tailgate, and why YOUR dream tailgate deserves to be brought to life.

Dos Equis, along with a panel of college football icons, want to know what your dream tailgate would be. A 6-foot-tall fondue fountain? A TV in every corner, so you don’t miss a moment of the pre-game? A hype man to get your real ones psyched for the game? Your favorite band blasting the iconic fight songs of your team? Or a massive food truck serving up all your favorite pre-game grub?

Finalists will have the opportunity to pitch their ideas to the panel of expert judges and will be paired with a college football icon to help refine and elevate their tailgate vision. In October, the public will have a chance to vote for the most epic idea from their favorite finalist.

One winner will get to see their dream setup come to life this November at a Dos Equis college football partner game and surprise their real ones with an epic tailgate experience. Plus, Dos Equis will be awarding additional prizes and rewards for real ones all over to enjoy this college football season.

“There’s no denying the enthusiasm that Dos Equis fans show for college football, and we want to make their gameday experience even more special,” said Jonnie Cahill, Chief Marketing Officer at Heineken USA. “So, this year we are focusing on everyone’s favorite event, the tailgate, and rewarding our fans by giving them everything they need to deliver the ultimate tailgate for their friends.”

The Dos Equis College Football program includes long-term partnerships with colleges and universities in key priority markets, allowing the brand to continue to build loyalty and awareness locally. This year, there are a total of eleven school partners including: Crimson Tide Sports Network, University of Florida, University of Georgia, University of Oklahoma, University of Mississippi, San Diego State University, Texas A&M University, University of California, Los Angeles, Vol Network, University of North Texas, Arizona State University. As Dos Equis expands its presence and increases investments, the brand will continue to tap into true college football fans and their real ones who are 21+.

Submit your tailgate ideas at for the chance to win one and raise one for your real ones.

No purchase necessary.  Open only to 21+ legal residents of the (50) U.S. and D.C.  Ends 9/25/23. See full official rules including prize details @  Sponsor:Cervezas Mexicanas, White Plains, NY.

About Dos Equis® 

Wilhelm Haase founded Dos Equis® in 1897, when he brewed a beer called Siglo XX, the beer we now know as Dos Equis®. Today, Dos Equis® sees continued growth and expansion driven by a robust portfolio of offerings and new product innovations. In the past two years alone, Dos Equis® has more than doubled the size of its portfolio with several new brands leaning into top consumer trends.

The Dos Equis® portfolio includes Dos Equis® Lager, Dos Equis® Ambar, Dos Equis® Lager Lime & Salt, Dos Equis® Ranch Water Hard Seltzer, Dos Equis® Margarita Classic Lime. Dos Equis® Lime & Salt is a take on the classic Lager but with a crisp, refreshing touch of lime and salt and is also available in pineapple, watermelon, and cucumber flavors. Dos Equis® Ranch Water Hard Seltzer is a hard seltzer with country soul and is inspired by the flavors of the classic West Texas refreshment. Dos Equis® Margarita Classic Lime, the brand’s first spirits-based offering, is a ready-to-drink margarita cocktail that blends Blanco Tequila and high-quality ingredients to create the perfectly mixed cocktail. In 2023, Dos Equis expanded its product portfolio once again with Dos Equis® Mango Margarita, Dos Equis® Lime & Salt ZERO non-alcoholic, Dos Equis® Michelada, and Dos Equis® Chelada Mango, making it easy to enjoy popular bar and restaurant cocktails at home.

Dos Equis® is imported into the US by HEINEKEN USA Inc., the nation’s leading high-end beer importer, which is a subsidiary of Heineken International N.V., the world’s most international brewer. For news and updates, follow us on X & Instagram @DosEquis, or visit

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Kristin Barclay graduated from the University of South Carolina with a major in Journalism and Advertising. Throughout her career, Kristin has demonstrated a passion for storytelling and a commitment to providing accurate, timely, and informative news coverage. She has a deep understanding of the issues and concerns facing local communities and has earned a reputation as a trusted source for reliable news and information. In addition to her work as an editor and journalist, Kristin is also a skilled writer and has written articles on a wide range of topics, including politics, business, education, and culture. She has a keen eye for detail and a talent for crafting compelling stories that engage and inform readers. Kristin is also an active member of the community and has volunteered her time and resources to numerous organizations and causes. She believes in the importance of giving back and making a positive impact on the world around us. In addition to her professional accomplishments, Kristin Barclay is also a passionate advocate for local journalism and the role it plays in keeping communities informed and engaged. She believes strongly in the importance of supporting local news outlets and is dedicated to ensuring that quality journalism remains a vital part of our society. Outside of work, Kristin enjoys traveling both for business and pleasure. She loves exploring new places, meeting new people, and experiencing different cultures. Whether she's on a business trip or a vacation, Kristin is always eager to discover what makes each place unique and special. Kristin's passions include boots, bourbon, dogs and college football. She is a self-proclaimed boot aficionado and has an impressive collection of cowboy boots that she wears with pride. She also enjoys sipping on a good bourbon and spending time with her husband and beloved border collies. Last but certainly not least, Kristin is the proud mother of two children who bring joy and meaning to her life. She is deeply committed to being a loving and supportive parent, and her children are her greatest source of inspiration and motivation