Basil Hayden Announces Limited Re-release of Basil Hayden Subtle Smoke

Basil Hayden Subtle Smoke bottle

When Basil Hayden introduced Basil Hayden Subtle Smoke in 2022, it aimed to challenge the idea that smoky spirits are harsh. Originally intended as a one-time release, this innovative spirit quickly became a hit, racking up $1.9 million in Nielsen sales within its first six months on the shelf.

So, answering the demand of loyal Basil Hayden drinkers, Basil Hayden is thrilled to announce the return of Subtle Smoke for a limited time.

Freddie Noe, 8th generation distiller, said, “When we debuted Basil Hayden Subtle Smoke, we were proud to share a boundary-pushing liquid that shows bourbon in a new light. It was such a hit with brand fans that we’re excited to be bringing Basil Hayden Subtle Smoke back, and hope to reach even more bourbon lovers as we highlight the more refined side of smoky spirits.”

This unique blend offers a balance of soft, silky smoke notes and a refined finish, providing a new perspective on smoky spirits. Whether you’re a seasoned fan or new to the world of smoky drinks, don’t miss your chance to experience Subtle Smoke—while it is available!

Basil Hayden Subtle Smoke is made on the grounds of the Jim Beam distillery in Clermont, KY. Most smoky spirits get their flavor from smoking the grain before distillation. However, Basil Hayden Subtle Smoke stands out with its smoother, more approachable taste, thanks to a unique barrel-finishing process. Starting with the signature Basil Hayden high rye mashbill, this bourbon is aged for six weeks in secondary barrels that are toasted and lightly charred. These barrels are infused with a special smoke created by delicately igniting hickory smoked chips, giving the bourbon its distinctive flavor profile.

Rejoining the Basil Hayden family for a limited time, Basil Hayden Subtle Smoke is now available at fine wine and spirits retailers throughout the United States at a suggested retail price of $49.99/750mL.

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Kristin Barclay
Kristin Barclay graduated from the University of South Carolina with a major in Journalism and Advertising. Throughout her career, Kristin has demonstrated a passion for storytelling and a commitment to providing accurate, timely, and informative news coverage. She has a deep understanding of the issues and concerns facing local communities and has earned a reputation as a trusted source for reliable news and information. In addition to her work as an editor and journalist, Kristin is also a skilled writer and has written articles on a wide range of topics, including politics, business, education, and culture. She has a keen eye for detail and a talent for crafting compelling stories that engage and inform readers. Kristin is also an active member of the community and has volunteered her time and resources to numerous organizations and causes. She believes in the importance of giving back and making a positive impact on the world around us. In addition to her professional accomplishments, Kristin Barclay is also a passionate advocate for local journalism and the role it plays in keeping communities informed and engaged. She believes strongly in the importance of supporting local news outlets and is dedicated to ensuring that quality journalism remains a vital part of our society. Outside of work, Kristin enjoys traveling both for business and pleasure. She loves exploring new places, meeting new people, and experiencing different cultures. Whether she's on a business trip or a vacation, Kristin is always eager to discover what makes each place unique and special. Kristin's passions include boots, bourbon, dogs and college football. She is a self-proclaimed boot aficionado and has an impressive collection of cowboy boots that she wears with pride. She also enjoys sipping on a good bourbon and spending time with her husband and beloved border collies. Last but certainly not least, Kristin is the proud mother of two children who bring joy and meaning to her life. She is deeply committed to being a loving and supportive parent, and her children are her greatest source of inspiration and motivation

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