I have been to the launches of a number of Nissan’s over the past year. The Rogue, the Armada, the Titan, the Titan XC, the Pathfinder, the Murano, and the Maxima … All were impressive and it certainly showed at this year’s Texas Truck Rodeo when Nissan took six major awards back home to Nashville. The following is what Nissan has to say about the awards it picked up at Longhorn River Ranch this past week – Marlon Hanson
The Nissan TITAN lineup was awarded three major titles – “Full-size Truck of Texas,” “Commercial Vehicle of Texas” and “Best Value”
Nissan Murano honored as “Mid-size Crossover of Texas” for second consecutive year; Armada also adds “Full-size SUV of Texas” title
Honors support Nissan’s “Year of the Truck” – a celebration of Nissan’s new TITAN lineup, Armada, Pathfinder, Rogue and more throughout 2016
AUSTIN, Texas – The all-new 2017 Nissan Armada full-size SUV has been named “SUV of Texas” by the Texas Auto Writers Association (TAWA) in their 2016 Texas Truck Rodeo, an annual event that puts the industry’s best truck, SUVs and CUVs through a grueling two-day evaluation.
The event, held this year at the 1,632-acre Longhorn River Ranch in Dripping Springs, Texas, included grueling on-road and off-road evaluations. Nissan vehicles won a total of six awards, including three for the new TITAN full-size pickup lineup. The 2017 Armada, TITAN and Murano – which was named “Mid-size Crossover of Texas” for the second consecutive year – are on sale now at Nissan dealers nationwide.
“We’re honored to have the all-new 2017 Nissan Armada recognized by the SUV experts of the Texas Auto Writers Association,” said Fred Diaz, division vice president and general manager, North America Trucks and Light Commercial Vehicles, Nissan North America, Inc. “Armada provides a unique combination of luxury, power and utility, including best-in-class1 standard towing and a suite of advanced Nissan Safety Shield technologies such as Predictive Forward Collision Warning2 and Backup Collision Intervention.3”
The new Armada includes a fresh exterior design, enhanced performance from a new 5.6-liter Endurance® V8 with best-in-class* 390-horsepower and new 7-speed automatic transmission, a comfortable full-feature cabin and class-exclusive1 available safety and security features – including Predictive Forward Collision Warning (PFCW), Blind Spot Intervention (BSI)4, Backup Collision Intervention (BCI)3 and Around View® Monitor (AVM) with Moving Object Detection (MOD)5.
“Nissan’s new Armada made a real impression on our journalists proving its off-road prowess on our challenging new test course,” said Nic Phillips, president, TAWA. “High marks were noted for the new Endurance V8 powertrain’s low-end torque, interior refinements and the high value proposition in the full-size, fully capable SUV segment in Texas.”
Three iterations of the 2017 TITAN pickup finished at the top of their categories:
“Full-size Truck of Texas” for the new TITAN Texas Edition SL Crew Cab, which offers a range of custom appearance features including a special chrome grille and 20-inch aluminum-alloy wheels
“Commercial Vehicle of Texas” for the new TITAN XD Single Cab Diesel, a true workhorse designed to tackle the toughest jobs, powered by the Cummins® 5.0L V8 Turbo Diesel, which is rated at 310 horsepower and 555 lb-ft of torque
“Best Value” for the new TITAN XD Single Cab, a work-site ready affordable truck powered by a 5.6-liter Endurance® V8 or Cummins® 5.0L V8 Turbo Diesel
For the 2017 model year, the Nissan full-size pickup lineup has expanded with the arrival of the TITAN half-ton. Powered by Nissan’s new 390-horsepower 5.6-liter Endurance® V8 engine, the TITAN half-ton is available initially in a roomy Crew Cab body, in both 4×4 and 4×2 configurations and in five well-equipped grade levels: S, SV, PRO-4X, SL and Platinum Reserve. TITAN half-ton joins the powerful TITAN XD, which debuted in last year and was named “2016 Truck of Texas.”
All 2017 TITAN models are covered by Nissan’s recently announced “America’s Best Truck Warranty” 6 – featuring bumper-to-bumper coverage of 5-years/100,000-miles, whichever comes first. Vehicles covered by the new warranty, which includes basic and powertrain coverage, include all TITAN V8 gasoline-powered models and diesel and V8 gasoline-powered 2017 TITAN XD models.
“Nissan is humbled by the recognition of these discerning truck experts who have recognized our innovation, quality, drivability, safety and value across our entire truck lineup, including the TITAN, TITAN XD and new high-value Single Cab configuration,” added Diaz. “For TITAN to be named ‘Full-Size Truck of Texas’ for our Texas edition TITAN is a real honor – as Texas has certainly played a huge role in the development of our expanding lineup of American TITAN trucks.”
The Nissan Murano – winner of the 2015 “Mid-size Crossover of Texas” – garnered its second straight honor from TAWA members in 2016, adding the “Mid-size Crossover of Texas” recognition to the “Activity Vehicle of Texas” title awarded last spring. Murano, which is becoming one of the most awarded vehicles in Nissan history, has found a special place in buyers’ hearts, with sales up more than 35 percent so far this year.
“Murano’s head-turning, statement making styling inside and out continues to compel the Texas Auto Writers to recognize Nissan’s mid-size crossover as leader in personal appeal,” added Phillips. “Murano’s showing, plus the TITAN lineup and Armada’s showing, impressed our journalists across the board in this year’s Texas Truck Rodeo – which was our most competitive event in our history.”